Buyer Agency and Buyer Representation
The most common question asked of a Buyer’s Representative by their future client is, “How much do you charge?” The answer is that the Buyer’s Agent is paid a commission by the Seller of the chosen property, on close of escrow. If you don’t successfully close a transaction, no compensation is provided.
Buying a home is no small matter. Besides being the largest financial transaction you may ever undertake, it’s probably also the most complex.
We represent buyers as Buyer’s Agents. We are not salespeople; instead we act as consultants, advisors and negotiators for our buyer clients. Our expertise and knowledge of the market allows us to provide unique, client level services while protecting the financial interests and personal needs of the buyer. Our sound professional advice helps you make intelligent decisions and maximize your purchasing power.
What A Buyer's Agent Will Do For You:
What buyers should know about compensation, loyalty and shared expectations.
Information provided by Real Estate Buyer’s Agency Council
Most real estate agents earn their living by representing buyers and sellers in property transactions. While commission rates and/or terms vary from one listed property to another, there’s no question about which agent and brokerage firm is representing sellers. The yard sign alone makes that clear.
However, problems can surface on the other side of the transaction if a buyer (intentionally or unwittingly) does things that lead two different agents to believe they are representing that buyer.
In each of these cases, a buyer has demonstrated purchasing interest with more than one real estate agent. Depending on other details of the circumstances – and how your state defines the way agency relationships are formed – it is possible that a dispute could arise between agents regarding who should receive a commission if the buyer proceeds with a purchase.
This is one reason why it’s in everyone’s best interest, including yours, to shop for an agent before you shop for a home, and to formalize your relationship with a signed buyer representation agreement. Buyers have nothing to lose, because you can expect a higher level of service, typically for no additional cost.
In return for providing these services and assisting you with various transaction details, buyer’s agents expect you to remain loyal to them, making it clear to any other agents that you are already being represented. Agency relationships are based on mutual consent, so if your buyer’s representative isn’t living up to your expectations, you can cancel the agreement.
Most importantly, you should discuss expectations early on. Each buyer’s agent has their own style and preferred way of working with clients. And each agent has their own buyer’s representation agreement, outlining their obligations to you and what they expect in return.
There are also certain things buyer’s reps are not allowed to do for you, such as advise you on which neighborhoods are better than others in terms of schools, crime rates or population demographics. Fair Housing Laws state they can only point you to sources of information, helping you make your own decisions on these and other matters.
Taking time to discuss shared expectations at the beginning of your relationship is the surest way to avoid misunderstandings and form a strong partnership – one that allows your buyer’s rep to serve you to their greatest ability and help you achieve the best possible result in your home purchase.
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“Lori was the consumate professional. She was attentive to our needs and knew exactly what we wanted. She even stayed with us through escrow to ensure that everything went smoothly for our first transaction. Thanks Lori!!!”
“I can’t thank you enough for the amazing job you did with the purchase of our new home. We were so impressed with your level of expertise and skill while negotiating a relatively complicated deal. I have been buying and selling real estate for ten years and never have I worked with a Realtor who possesses such knowledge, much less one who is so good with nurturing client relationships.
Thank you so much for the professional and friendly way that you handle every situation. Even through times that were stressful for us, you navigated through with a smile on your face and kind words of support. We have, and will continue to recommend you as an outstanding Realtor in our community.”
Jennifer Farrell, Jennifer Farrell Designs
“Buying a home can be an overwhelming experience, but Lori was always there to make everything seem easy. We love our new home, and we’ll never forget Lori for finding it for us.”
Jordan and Jodi Zevon
“I wanted to send you a quick note to let you know how thrilled I was to have you represent me in the sale of my home in Hollywood Hills. From start to finish you were professional, committed and understanding. It is a particularly stressful procedure, and you made the whole experience pleasant and stress-free. I thank you and will refer you to any Buyer that I meet.”
“For anyone looking to sell Real Estate with Lori, I guarantee you will be impressed! Lori is very knowledgable in her field and works diligently for her clients. She is a no nonsense gal with a winning personality. I give her my highest recommendation.”
Kim Krones, Reliant Realty
“Lori is quite simply the best of the best. In 2006, we could see the market softening. She had so many ideas to make sure we could sell and sell at the price we were trying to get. Much of her approach is to get the home to raise zero objections with a buyer. Her dedication and experience paid off for us. We sold when we wanted and at the price we wanted. I would give her my highest recommendation. If you have the chance to work with her, take it!”
“I’ve worked with Lori Frankfort on multiple real estate transactions over the past few years and she is extremely professional and hard working. I look forward to a continuous business relationship with Lori in the future.”
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